{"id":389697,"date":"2026-02-26T15:04:22","date_gmt":"2026-02-26T18:04:22","guid":{"rendered":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/"},"modified":"2026-02-26T15:04:22","modified_gmt":"2026-02-26T18:04:22","slug":"liga-portugal-celebra-parceria-com-blue-crow-e-leganes","status":"publish","type":"post","link":"https:\/\/portaltela.pt\/desporto\/futebol\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/","title":{"rendered":"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s"},"content":{"rendered":"<p>A Liga Portugal, a Blue Crow Sports Group e o CD Legan\u00e9s assinaram um acordo de colabora\u00e7\u00e3o para o desenvolvimento conjunto de iniciativas de marketing, conte\u00fados e explora\u00e7\u00e3o comercial e audiovisual.<\/p>\n<p>A parceria traduz a continuidade da rela\u00e7\u00e3o iniciada com a campanha conjunta Relvado da Sorte, baseada na Inmobiliaria Butarque, criada pelo Legan\u00e9s. A iniciativa j\u00e1 arrecadou pr\u00e9mios nacionais de marketing e o ESSMA pela Iniciativa Fan Engagement do ano.<\/p>\n<p>As tr\u00eas entidades pretendem manter a colabora\u00e7\u00e3o como uma rela\u00e7\u00e3o cont\u00ednua, abrangendo diversas iniciativas de marketing e comerciais. As equipas v\u00e3o reunir-se nas pr\u00f3ximas semanas para definir um gui\u00e3o comum para criar valor, promover a troca de conhecimentos e orientar a proje\u00e7\u00e3o internacional.<\/p>\n<p>O acordo pauta-se pela explora\u00e7\u00e3o conjunta de ativos e pela cria\u00e7\u00e3o de conte\u00fados que visem ampliar o alcance internacional, mantendo o foco na qualidade e na inova\u00e7\u00e3o no setor desportivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>A Liga Portugal, a Blue Crow Sports Group e o CD Legan\u00e9s assinam um acordo de colabora\u00e7\u00e3o para desenvolver conjuntamente iniciativas de marketing, conte\u00fados, explora\u00e7\u00e3o comercial e audiovisual.<\/li>\n<li>O acordo nasce ap\u00f3s a campanha da Liga Portugal &#8220;Relvado da Sorte&#8221;, baseada na campanha do Legan\u00e9s &#8220;Inmobiliaria Butarque&#8221;, premiada a n\u00edvel nacional de marketing e com o pr\u00e9mio ESSMA de Fan Engagement do ano.<\/li>\n<li>As tr\u00eas entidades pretendem transformar a colabora\u00e7\u00e3o numa rela\u00e7\u00e3o cont\u00ednua, abrangendo a\u00e7\u00f5es de marketing e comerciais de v\u00e1rios ativos.<\/li>\n<li>Nas pr\u00f3ximas semanas, as equipas envolvidas v\u00e3o reunir-se para definir um gui\u00e3o comum de desenvolvimento de novas iniciativas conjuntas.<\/li>\n<li>O objetivo \u00e9 criar valor, promover a troca de conhecimentos e favorecer a proje\u00e7\u00e3o internacional das entidades envolvidas.<\/li>\n<\/ul>\n","protected":false},"author":2,"featured_media":389716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,24],"tags":[4787,256,152,2681,32,788],"class_list":["post-389697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desporto","category-futebol","tag-colaboracao-internacional","tag-cooperacao-internacional","tag-desporto","tag-desporto-internacional","tag-futebol","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s - Portal Tela Portugal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s - Portal Tela Portugal\" \/>\n<meta property=\"og:description\" content=\"A Liga Portugal, a Blue Crow Sports Group e o CD Legan\u00e9s assinam um acordo de colabora\u00e7\u00e3o para desenvolver conjuntamente iniciativas de marketing, conte\u00fados, explora\u00e7\u00e3o comercial e audiovisual. O acordo nasce ap\u00f3s a campanha da Liga Portugal &quot;Relvado da Sorte&quot;, baseada na campanha do Legan\u00e9s &quot;Inmobiliaria Butarque&quot;, premiada a n\u00edvel nacional de marketing e com o pr\u00e9mio ESSMA de Fan Engagement do ano. As tr\u00eas entidades pretendem transformar a colabora\u00e7\u00e3o numa rela\u00e7\u00e3o cont\u00ednua, abrangendo a\u00e7\u00f5es de marketing e comerciais de v\u00e1rios ativos. Nas pr\u00f3ximas semanas, as equipas envolvidas v\u00e3o reunir-se para definir um gui\u00e3o comum de desenvolvimento de novas iniciativas conjuntas. O objetivo \u00e9 criar valor, promover a troca de conhecimentos e favorecer a proje\u00e7\u00e3o internacional das entidades envolvidas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela Portugal\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T18:04:22+00:00\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/portaltela.pt\/#\/schema\/person\/c4278d4a6028830caff9ee44b42d32ed\"},\"headline\":\"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s\",\"datePublished\":\"2026-02-26T18:04:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/\"},\"wordCount\":172,\"image\":{\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg\",\"keywords\":[\"colabora\u00e7\u00e3o internacional\",\"coopera\u00e7\u00e3o internacional\",\"desporto\",\"desporto internacional\",\"futebol\",\"marketing\"],\"articleSection\":[\"Desporto\",\"Futebol\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/\",\"url\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/\",\"name\":\"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s - Portal Tela Portugal\",\"isPartOf\":{\"@id\":\"https:\/\/portaltela.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg\",\"datePublished\":\"2026-02-26T18:04:22+00:00\",\"author\":{\"@id\":\"https:\/\/portaltela.pt\/#\/schema\/person\/c4278d4a6028830caff9ee44b42d32ed\"},\"breadcrumb\":{\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage\",\"url\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg\",\"contentUrl\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg\",\"width\":796,\"height\":448,\"caption\":\"Parceria entre a Liga Portugal, a Blue Crow Sports Group e o CD Legan\u00e9s\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/portaltela.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/portaltela.pt\/#website\",\"url\":\"https:\/\/portaltela.pt\/\",\"name\":\"Portal Tela Portugal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/portaltela.pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/portaltela.pt\/#\/schema\/person\/c4278d4a6028830caff9ee44b42d32ed\",\"name\":\"Telinha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2025\/11\/talking-bot-125x125.png\",\"url\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2025\/11\/talking-bot-125x125.png\",\"contentUrl\":\"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2025\/11\/talking-bot-125x125.png\",\"caption\":\"Telinha\"},\"sameAs\":[\"https:\/\/portaltela.pt\/\"],\"url\":\"https:\/\/portaltela.pt\/por\/367410592786\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s - Portal Tela Portugal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_PT","og_type":"article","og_title":"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s - Portal Tela Portugal","og_description":"A Liga Portugal, a Blue Crow Sports Group e o CD Legan\u00e9s assinam um acordo de colabora\u00e7\u00e3o para desenvolver conjuntamente iniciativas de marketing, conte\u00fados, explora\u00e7\u00e3o comercial e audiovisual. O acordo nasce ap\u00f3s a campanha da Liga Portugal \"Relvado da Sorte\", baseada na campanha do Legan\u00e9s \"Inmobiliaria Butarque\", premiada a n\u00edvel nacional de marketing e com o pr\u00e9mio ESSMA de Fan Engagement do ano. As tr\u00eas entidades pretendem transformar a colabora\u00e7\u00e3o numa rela\u00e7\u00e3o cont\u00ednua, abrangendo a\u00e7\u00f5es de marketing e comerciais de v\u00e1rios ativos. Nas pr\u00f3ximas semanas, as equipas envolvidas v\u00e3o reunir-se para definir um gui\u00e3o comum de desenvolvimento de novas iniciativas conjuntas. O objetivo \u00e9 criar valor, promover a troca de conhecimentos e favorecer a proje\u00e7\u00e3o internacional das entidades envolvidas.","og_url":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/","og_site_name":"Portal Tela Portugal","article_published_time":"2026-02-26T18:04:22+00:00","author":"Telinha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Telinha","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#article","isPartOf":{"@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/"},"author":{"name":"Telinha","@id":"https:\/\/portaltela.pt\/#\/schema\/person\/c4278d4a6028830caff9ee44b42d32ed"},"headline":"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s","datePublished":"2026-02-26T18:04:22+00:00","mainEntityOfPage":{"@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/"},"wordCount":172,"image":{"@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage"},"thumbnailUrl":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg","keywords":["colabora\u00e7\u00e3o internacional","coopera\u00e7\u00e3o internacional","desporto","desporto internacional","futebol","marketing"],"articleSection":["Desporto","Futebol"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/","url":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/","name":"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s - Portal Tela Portugal","isPartOf":{"@id":"https:\/\/portaltela.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage"},"image":{"@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage"},"thumbnailUrl":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg","datePublished":"2026-02-26T18:04:22+00:00","author":{"@id":"https:\/\/portaltela.pt\/#\/schema\/person\/c4278d4a6028830caff9ee44b42d32ed"},"breadcrumb":{"@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#primaryimage","url":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg","contentUrl":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2026\/02\/img_920x518uu2026-02-26-18-02-25-2423829-im-639077257680458407.jpg","width":796,"height":448,"caption":"Parceria entre a Liga Portugal, a Blue Crow Sports Group e o CD Legan\u00e9s"},{"@type":"BreadcrumbList","@id":"https:\/\/portaltela.pt\/noticias\/2026\/02\/26\/liga-portugal-celebra-parceria-com-blue-crow-e-leganes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/portaltela.pt\/"},{"@type":"ListItem","position":2,"name":"Liga Portugal celebra parceria com Blue Crow e Legan\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/portaltela.pt\/#website","url":"https:\/\/portaltela.pt\/","name":"Portal Tela Portugal","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/portaltela.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/portaltela.pt\/#\/schema\/person\/c4278d4a6028830caff9ee44b42d32ed","name":"Telinha","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2025\/11\/talking-bot-125x125.png","url":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2025\/11\/talking-bot-125x125.png","contentUrl":"https:\/\/portaltela.pt\/s.01k8rhncp4jt1\/2025\/11\/talking-bot-125x125.png","caption":"Telinha"},"sameAs":["https:\/\/portaltela.pt\/"],"url":"https:\/\/portaltela.pt\/por\/367410592786\/"}]}},"_links":{"self":[{"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/posts\/389697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/comments?post=389697"}],"version-history":[{"count":0,"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/posts\/389697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/media\/389716"}],"wp:attachment":[{"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/media?parent=389697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/categories?post=389697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portaltela.pt\/api\/wp\/v2\/tags?post=389697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}